The name Sierra Mist is known to many for its lemon-lime flavor and long presence in the soft drink market.
However, the Sierra Mist Lawsuit has created a stir among consumers, leading to several questions and speculations.
This has brought attention to both the Pepsi Sierra Mist lawsuit and its connection to the brand’s replacement.
Let’s dive into what the sierra mist starry lawsuit is all about and why PepsiCo decided to replace it.
TikTok Creator Cierra Mist’s Allegations Against PepsiCo
A popular TikToker, Cierra Mist, claimed she faced legal challenges from PepsiCo. This statement grabbed attention on social media and sparked debates across the internet. Cierra, known for her content as a flight attendant, uses the name “Cierra Mist” as her online identity.
The controversy began when she mentioned PepsiCo’s Sierra Mist in one of her videos. Cierra said the company took legal action because her name sounded similar to their soda brand, Sierra Mist.
She uploaded a video on YouTube in July 2023, stating that the soda company accused her of trademark infringement. The video went viral, causing widespread backlash and disappointment. Many were left confused as PepsiCo did not release an official statement about the legal action.
Legal Analysis and Industry Perspective
Trademark disputes can arise when two names sound or look similar enough to confuse customers. Cierra’s case has highlighted the legal issues that can stem from personal branding on social media.
Legal experts suggest that while Cierra may argue her name is her personal identity, PepsiCo’s legal team could position this as a potential trademark conflict, especially since “Sierra Mist” was a registered brand name.
PepsiCo has not commented further on the matter. As of 2024, there have been no updates on the progression of the lawsuit. Analysts speculate that the matter may have been settled out of court, or it could still be under legal review.
PepsiCo Replaced Sierra Mist With Starry
Fans were disheartened when PepsiCo discontinued Sierra Mist in January 2023. The company introduced a new lemon-lime soda named Starry as its replacement.
According to a Statista report, Sprite outsold Sierra Mist by six times in 2021, which influenced PepsiCo’s decision to revamp its product line.
Starry was designed to appeal to a younger audience. It comes with a revamped taste and branding strategy. PepsiCo aims to push Starry through social media platforms, especially TikTok, to attract Gen Z consumers.
According to insights from beverage industry experts, this strategy aligns with PepsiCo’s broader initiative to re-establish its competitive edge in the lemon-lime soda category.
What Makes Starry Different?
Sierra Mist had a distinct taste profile due to its use of cane sugar. Starry, however, uses high fructose corn syrup, which enhances the citrus flavor. The switch makes Starry taste brighter and less sweet compared to its predecessor.
PepsiCo first launched Sierra Mist in 1999. Over the years, it underwent several rebrands and formula changes. It switched from high fructose corn syrup to cane sugar in 2010 and was renamed Sierra Mist Natural.
PepsiCo tried using Stevia to sweeten the drink in 2014 but reverted to corn syrup two years later. Despite all these changes, the soda never gained a strong foothold in the market. Hence, the decision to replace it with Starry in 2023.
Comparative Timeline of Sierra Mist’s Evolution
| Year | Change | Details |
| 1999 | Launch | Original Sierra Mist launched with high fructose corn syrup. |
| 2010 | Formula Change | Rebranded to Sierra Mist Natural with cane sugar. |
| 2014 | Ingredient Update | Added Stevia to the formula. |
| 2016 | Mist Twist Launch | Rebranded again and switched back to corn syrup. |
| 2023 | Discontinuation | Sierra Mist discontinued and replaced with Starry. |
Marketing Strategy for Starry in 2024
PepsiCo is ramping up its marketing for Starry this year. The drink’s tagline, “Starry Hits Different,” is being widely promoted. The company is using social media platforms, particularly TikTok, to boost the drink’s visibility.
Reports from Fortune suggest that PepsiCo is positioning Starry as a premium soda that appeals to both younger and older demographics. Additionally, PepsiCo has been expanding its presence through pop-up events and taste tests.
According to the latest CNN News reports, Starry has gained momentum, particularly in niche markets and small retail stores. The brand is focusing on making it a household name across the United States.
Frequently Asked Questions
Why was Sierra Mist Discontinued in the lawsuit?
Cierra and her attorneys proved that the company's rights to Sierra Mist had expired. She felt that she was intimidated by the company. Therefore, she brought the copyright, and copyright protection lasts for a limited period.
What is the Sierra Mist Lawsuit?
It is a legal action taken by PepsiCo against TikTok, which alleges trademark infringement.
Why Did Sierra Mist get changed to Starry?
Starry is a lemon-lime soft drink distributed by PepsiCo. It started distribution in January 2023. The brand aims to compete with other well-known brands like 7up and Sprite, so Starry replaced Sierra as Pepsi's lemon lime-flavored drink.
4. Why has Sierra Mist been discontinued?
PepsiCo discontinued Sierra Mist due to its poor performance compared to competitors. Starry was launched as a more strategic brand to appeal to younger consumers.
5. Did someone sue Sierra Mist?
There have been no confirmed reports of a lawsuit directly against Sierra Mist. However, Cierra Mist's legal conflict with PepsiCo sparked interest and confusion regarding the brand.
Why was Sierra Mist Discontinued in the lawsuit?
Cierra and her attorneys proved that the company's rights to Sierra Mist had expired. She felt that she was intimidated by the company. Therefore, she brought the copyright, and copyright protection lasts for a limited period.
What is the Sierra Mist Lawsuit?
It is a legal action taken by PepsiCo against TikTok, which alleges trademark infringement.
Why Did Sierra Mist get changed to Starry?
Starry is a lemon-lime soft drink distributed by PepsiCo. It started distribution in January 2023. The brand aims to compete with other well-known brands like 7up and Sprite, so Starry replaced Sierra as Pepsi's lemon lime-flavored drink.
4. Why has Sierra Mist been discontinued?
PepsiCo discontinued Sierra Mist due to its poor performance compared to competitors. Starry was launched as a more strategic brand to appeal to younger consumers.
5. Did someone sue Sierra Mist?
There have been no confirmed reports of a lawsuit directly against Sierra Mist. However, Cierra Mist's legal conflict with PepsiCo sparked interest and confusion regarding the brand.
Conclusion
The transition from Sierra Mist to Starry created controversy. The lawsuit involving Cierra Mist added more complications. Questions remain about the lawsuit’s outcome in 2024. Some people think PepsiCo’s legal approach could harm its public image.
Despite setbacks, Starry has become a strong player in the lemon-lime soda market. PepsiCo’s strategy to attract younger consumers appears to be working. Recent market reports show positive results for the brand.
